Malaysia has indeed come a long way. I don't know whether to be hushed of it (seeing the political scene) or be proud of it ... well ..
Malaysia has produced its very own beer. Jaz beer ... weird name, but theres awhole wonderful story behind it. Named after a person, I really wish it would grow too. 100% local ....... Although the alchohol content is higher, at 5.5 %, the taste is extremely mild (or smooth, as I was quickly corrected by the Jaz people). Not being a beer drinker myself .. it seems plesant enough.
I went for a Jaz road show last night. Seeing its a new brand, not many people know about this beer. But its weird , the way they promoted it. Yes, it was fun with the giant inflatable beer bottle, their huge furry green mascot with legs that resembled CJ7 and a truck that extends to become a stage. But apart form the beer sales and the normal alchohol promo, they were raising funds for a Chinese school.
Yes, the thought is nobel .. and perhaps drunk people are more generous and will contribute more ... but its just that the channel is wrong. Imagine having a computer lab in your school sponsored by Jaz beer ... and the kids will be like 'ooo.... what is this logo on the computer? Jaz? I must try it out' .... so are we promoting drinking to the kids?
hmm.... I really wonder what the Jaz team was thinking?
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2 comments:
Interesting. didnt know the government actually allowed this to happen. Should try this one day.
:)
Well, I am a member of the Jaz team and this is what we think about it.
To begin, the fund raised from the charity roadshows goes straight to the pre-designated schools with no strings attached. Alas! There won't be any computers with Jaz logo on it to arouse their curiosity!
Thus, the key idea here was to give something back to communities of our drinkers. It's our way of saying thank you to our drinkers.
With that, we conducted a total of 117 roadshows at participating outlets around Malaysia in 2008 and raised slightly over 1 million ringgit in the process. Every single cent go the schools in the vicinity of these outlets. For the list of these schools and amount donated, please take a look into www.z-eduhope.com.my.
By the way, there is a photo our cute mascot "z-仔". We think he is cuter that the little alien in CJ7 but of course I am biased! :)
Hope the information is helpful!
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